Earned Growth Rate Calculator

Measure the real-world revenue impact of customer loyalty. Change any number. The math follows.

Formula
EGR = NRR + ENC − 100%

Net Revenue Retention (NRR)

Revenue from returning customers ÷ last year's total revenue, as a percentage.
%

Earned New Customers (ENC)

Percentage of new customer spend from referrals & organic channels.
%
Earned Growth Rate
NRR
net revenue retention
ENC
earned new customers
EGR
earned growth rate

What This Means